REDEFINE 2025 Case Study Competition Opens for Top 19 B-Schools

Cummins India Limited has launched the 8th edition of REDEFINE 2025, its annual business school case study competition. The initiative aims to empower management students by engaging them in solving real-world challenges in the energy sector.

REDEFINE 2025: Theme

The theme for this year’s edition is: “From Backup to Backbone: Driving the Energy Shift.” This reflects the industry’s transformation led by renewables, decarbonization, and evolving customer expectations. Students will be tasked with designing innovative service models around renewable integration, energy solutions, and grid-connected systems to address sustainability goals.

Eligibility and Participation

• Open to first and second-year PGP/PGDM/PGDBM/MBA students
• Multiple rounds culminating in a grand finale at the Cummins India Office Campus, Pune
• Finale Date: November 13–14, 2025

Last year, REDEFINE 2024 saw 3,780 students across 1,260 teams from 18 institutes. SCMHRD Pune emerged as the winner, while IIM Tiruchirappalli was the runner-up.

Rewards and Recognition

• Winning Team: Cash prize + entry into Cummins India’s mentorship program
• Opportunity to showcase industry-relevant solutions before corporate leaders
• Platform to network with peers and industry mentors

Partner B-Schools for REDEFINE 2025

The competition invites entries from 19 leading management institutes:

• IIM Indore
• IIM Kozhikode
• IIM Lucknow
• IIM Mumbai
• IIM Ranchi
• IIM Shillong
• IIM Tiruchirappalli
• IIM Udaipur
• IIT Delhi
• IIFT Delhi
• ISB Hyderabad
• KJ Somaiya Institute of Management, Mumbai
• MDI Gurgaon
• NMIMS Mumbai
• SPJIMR Mumbai
• SCMHRD Pune
• SIBM Pune
• XIM Bhubaneswar
• XLRI Jamshedpur

Official Statement

Anupama Kaul, HR Leader at Cummins India, said: “REDEFINE 2025 serves as a transformative platform for students to critically think and innovate solutions that drive the energy shift. We look forward to fresh perspectives that can strengthen the broader energy value chain.”