K J Somaiya Institute of Management (KJSIM) has partnered with Jio Creative Labs (JCL) to launch a two-year MBA in Marketing Communications (2025–27). The programme integrates foundational management courses with specialised modules in marketing communications, offering students hands-on experience through industry collaboration.
The curriculum covers core subjects such as Integrated Marketing Communication and Consumer Behaviour, alongside advanced modules including Brand Storytelling, Generative AI, Influencer Marketing, Customer Experience Design, Immersive Technologies, Celebrity and Reputation Management, and Luxury Brand Marketing.
Internship and Capstone Projects
Every student enrolled in the programme is guaranteed a summer internship at Jio Creative Labs, where they will participate in live projects and work on real campaign briefs. During their final year, students will complete a capstone project, demonstrating their ability to integrate strategic thinking with creative execution.
Statements from Leadership
Dr. Raman Ramachandran, Director and Dean of KJSIM, said, “This is a unique work-integrated learning programme in India. By the end of two years, students will not only understand concepts but also gain real-world industry experience. Our vision is to bridge academia and industry, ensuring graduates are work-ready. This collaboration combines strong legacies of innovation and education from both institutions.”
Aditya Bhat, Head of Jio Creative Labs, added, “The inaugural cohort will engage deeply with classroom learning and live industry projects. In a rapidly evolving world, particularly with AI, degrees alone are insufficient. Knowledge, adaptability, and continuous learning will define the future. What students learn here and at JCL is just the beginning of their professional journey.” The launch of this MBA programme positions KJSIM as a pioneer in integrating academic excellence with practical industry exposure, preparing students to excel in the dynamic field of marketing communications.
