Brainware University, West Bengal, will introduce AI-integrated MBA and BBA programmes from the academic year 2026, marking a strategic shift towards technology-driven management education. The new curriculum aims to align business education with emerging industry requirements shaped by artificial intelligence, data analytics, and digital transformation. The university’s management department, established in 2016, has steadily expanded its focus on industry relevance, experiential learning, and research-based teaching. According to the department, the revised structure is designed to move away from rote learning and strengthen real-world application through live projects, simulations, and field-based assignments.
Curriculum Aligned with Industry Trends
Brainware University’s management programmes have undergone regular revisions to stay aligned with evolving corporate expectations. The updated syllabus incorporates data analytics, business intelligence, AI applications in management, and digital marketing as core components. Students are encouraged to work on industry-linked projects, case studies, and simulation exercises. Certification-based learning has also been integrated through partnerships with global platforms such as IBM, which provides semester-wise training, international certification, and internship support.
Internship Structure and Industry Exposure
Internships remain a mandatory part of both BBA and MBA programmes at the university.
- MBA students undertake internships after the second semester
- BBA students complete internships after the fourth semester
The university maintains collaborations with multiple industry partners to ensure that internships are project-oriented and application-based. A significant number of internships reportedly convert into full-time employment opportunities.
Placement Performance and Recruiters
Brainware University has reported a 100% placement record for BBA students, while MBA placements range between 90% and 95%. A small segment of students opt out of placements to pursue entrepreneurship or join family-run businesses.
Key recruiters include:
- TCS
- EY
- ICICI Bank
- HDFC Bank
- Amazon
- Flipkart
- Pantaloons
The average salary package offered ranges between Rs 3 lakh and Rs 4 lakh per annum, while the highest packages have reached Rs 11 lakh to Rs 12 lakh per annum in recent placement cycles.
Specialisations and Programme Structure
The BBA programme currently offers specialisations in:
- Marketing
- Finance
- Human Resources
- Entrepreneurship
- Digital Marketing
- Business Analytics
All BBA programmes follow a four-year structure with multiple exit options, in line with the National Education Policy 2020:
- Certificate after one year
- Diploma after two years
- Degree after three years
- Honours with research after four years
The MBA programme will be offered in one-year and two-year formats, depending on whether candidates hold a four-year or three-year undergraduate degree.
Scholarships and Financial Support
Brainware University offers several scholarships to support students from economically weaker backgrounds. These include:
- Swami Vivekananda Scholarship
- Minority Commission scholarships
- Vidyalankar Scholarship, covering up to 100% of tuition fees
Scholarship decisions are based on merit, financial background, and individual circumstances.
Student Strength and International Exposure
The management department sees 400 to 450 graduates annually across BBA and MBA programmes. In the current academic session, approximately 590 students enrolled in management courses. The university also runs a student exchange programme with the United States, under which five students each year are selected through a three-stage process involving a written test, presentation, and interview. Selected students study abroad for one semester, with some converting their visas for higher education and employment opportunities overseas
