The World University of Design (WUD) has announced the launch of a new MBA programme in Design Strategy and Management, a first-of-its-kind initiative tailored for creative and innovation-driven industries. The programme aims to bridge the gap between traditional business management and creative design thinking, preparing graduates to lead in sectors where innovation defines success.
About the Programme
The newly introduced MBA in Design Strategy & Management integrates core business disciplines — strategy, marketing, finance, and operations — with design-led approaches such as systems thinking, creative leadership, and innovation management. According to WUD, the curriculum is designed to empower students to manage creativity and transformation across modern industries, including entertainment, digital media, retail, fashion, and technology. “The MBA market has hit an inflection point. The world no longer needs managers of efficiency; it needs designers of possibility,” said Prof. Sanjay Gupta, Vice-Chancellor of the World University of Design. “Our MBA prepares graduates to lead in industries where ideas, imagination, and innovation define success.”
Focus on Creativity and Business Integration
The programme blends design thinking with practical business skills. Students will engage in real-world consulting projects, innovation labs, and cross-industry collaborations, gaining exposure to both creative and analytical aspects of management. Adding to this, Prof. Sanmitra Chitte, Dean of the WUD School of Business, stated, “This is not an MBA that follows the market — it anticipates it. Our graduates will be equally fluent in the language of creativity and commerce. They will be ready for roles in innovation consulting, brand experience, product strategy, and creative entrepreneurship.”
Admission Process and Eligibility
Admissions for the MBA in Design Strategy & Management are now open. Interested candidates can apply through the official WUD website — https://www.worlduniversityofdesign.ac.in/. The university has simplified the admission process through an online application system. Applicants will need to provide personal and academic details, followed by answering innovative post-application questions designed to assess creativity and problem-solving potential. The programme also accepts CAT and CUET-PG scores as part of the admission criteria, allowing candidates from diverse academic backgrounds to apply.
Key Highlights of the Programme
Why It Matters?
The introduction of this MBA marks a shift in how management education aligns with the demands of the creative economy. By merging data with design and business with storytelling, WUD’s approach redefines leadership for a world driven by innovation and interdisciplinary thinking. This initiative positions WUD among the few Indian institutions that are reimagining the MBA model to meet global industry needs, particularly where creativity and strategy intersect. For more updates on admissions and results, visit: KollegeApply.com
