Masai and IIM Trichy Launch AI-Focused Digital Marketing

The Indian Institute of Management Tiruchirappalli (IIM Trichy) has partnered with Masai to introduce two six-month certificate programs – Digital Marketing with Applied AI and Product Management for the Agentic AI Era. These programs are open to professionals from diverse backgrounds and aim to equip participants with skills in AI-driven business environments.

IIM Trichy and Masai Certificate Programs: Key Highlights

The demand for expertise in digital marketing and product management is rising as organizations increasingly adopt AI technologies. Market projections indicate that the digital marketing industry will reach USD 786 billion by 2026, while mobile advertising alone may exceed USD 1,000 billion by 2032. In product management, AI is expected to handle three out of four customer interactions by 2026, reshaping strategy and operations.

The Digital Marketing with Applied AI program covers:

• Campaign planning and execution
• Use of AI tools in marketing
• Prompt engineering and measurement techniques
• Over 20 hands-on projects to build a practical portfolio

The Product Management for the Agentic AI Era course focuses on:

• Integrating AI into product strategy, design, and execution
• Industry case studies and mentoring sessions with IIM Trichy faculty
• Career guidance and project-based learning to prepare for leadership roles

Expert Insights

Prateek Shukla, Co-founder and CEO of Masai, emphasized the importance of quick skill acquisition in a rapidly changing business environment. He stated, “Our collaboration with IIM Trichy allows learners to combine academic knowledge with practical exposure, preparing them for leadership roles where they can deliver impact from day one.”

Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs) at IIM Trichy, highlighted the application-focused nature of the programs. He noted, “Knowledge alone is not enough. These courses give participants the chance to test ideas through projects and case studies, equipping them for real-world challenges.”

Application Details

Applications for both programs are now open on the Masai School website. Masai plans to introduce a FinTech with AI program shortly, expanding its offerings for professionals seeking advanced skills in AI-driven industries.