The Indian Institute of Management (IIM) Mumbai, in collaboration with TeamLease EdTech Ltd, has launched two new executive certificate programs designed to equip senior managers and experienced professionals with advanced skills in Artificial Intelligence (AI), digital strategy and market-driven leadership. These programs — the Executive Certificate Program on Digital Transformation & AI and the Executive Certificate Program in Strategic Sales and AI-Driven Marketing — aim to enable participants to lead organisations through technology-led change, market disruption and evolving customer dynamics.
Programs Designed for AI-Ready Leadership
Both executive programs are tailored for professionals such as senior managers, consultants, business leaders, technology leaders and entrepreneurs who are seeking to strengthen strategic decision-making and drive organisational growth using AI. The courses will provide hands-on exposure to real-world applications of AI, data-driven strategy, Industry 4.0 frameworks, digital value creation, advanced sales strategy and AI-enabled marketing decisions.
Hybrid Delivery and Practical Exposure
The programs will be delivered in a hybrid format, combining live online weekend sessions, immersive campus modules and a capstone project that reinforces practical learning. Participants will engage closely with IIM Mumbai faculty, industry practitioners and peer professionals from diverse sectors, fostering rich knowledge exchanges and expanding professional networks.
Key Focus Areas
Executive Certificate Program on Digital Transformation & AI
This program focuses on enterprise-wide transformation, strategic alignment of emerging technologies, business model innovation, operational excellence and leadership in a digital economy.
Executive Certificate Program in Strategic Sales and AI-Driven Marketing
This course prepares participants with modern frameworks to drive revenue growth, optimise go-to-market strategies, leverage AI for customer insights, enhance sales effectiveness and build data-driven marketing organisations in competitive environments.
Who Should Apply?
These programs are ideal for:
- Senior managers and business leaders
- Sales and marketing professionals
- Technology leaders and digital strategists
- Consultants and entrepreneurs looking to integrate AI into strategic decisions
- Professionals preparing to lead digital transformation initiatives
Preparing for a Technology-Driven Future
In an era where AI and digital technologies are redefining business models and competitive advantage, these programs from IIM Mumbai and TeamLease EdTech aim to prepare leaders to harness AI effectively and drive sustainable growth within their organisations.